Social networks

While social networking is a phenomenon that today offers great opportunities, it nevertheless is not always a necessity as is so often proclaimed. For certain types of businesses, social networks are not at all appropriate. They have become an important part of communication for a number of companies, but, at the same time, this is an area with numerous hazards. It can be difficult to define the right target groups in social networks and even harder to evaluate campaign results. For me, though, this is a familiar environment where I know what works and what does not. If we agree that social networks are right for promoting your company’s image, then I can offer you the following services:

• formulation of a social networks communication strategy, including segmentation, communication circles, and communication channels
• establishment of guidelines for communicating with social media
• creation of profiles on social networks
• administration of these profiles (on a daily basis in cooperation with the PR department)
• profile monitoring on social networks, including discussions
• training for mastering social networks

Social networks, a global community, digital evolution, social webs, the joining of communication with business strategy – all of these aspects are forecast to be among the challenges of the 21st century for corporate communications. Get ready for them!