PR strategy
PR strategy is a defined set of guidelines for how to present yourself to the public and to build positive awareness of your brand in pursuit of company objectives. To make this possible, we need to decide together on communications objectives – about how you want to be perceived in the market.
I know from my own experience that a proposed strategy can be realized only after the client truly and internally identifies with it. This is a living document that can be adjusted over time according to changing needs. So, how can I help you? Based on your inputs, I will:
- formulate realistic communication objectives
- define suitable target groups, including all relevant media
- identify topics of current interest
- prepare key messages
- propose possible communications tools and channels
- bring additional, interesting ideas to a campaign already ongoing
Although PR strategy is a strategy in and of itself, one should not forget during its formulation that this is just one component of the company’s overall strategy. Moreover, if it does not come to life and find support among the company leadership and any experts that should represent it, then it is only a scrap of paper. That means it is absolutely crucial to systematically manage the entire communication process with defined target groups.
