PR team development
This is a managerial tool that is little used but very important for effective communication in your company. It will uncover the potential and risks within your PR team: Who among its members are competent to succeed in their roles? What do they need to further their development? What should be changed for the team to work well.
Example: Perhaps you have come to a point where you feel your young, highly effective PR manager has four of five key competences for effectively managing your corporate communications but lacks the greater assuredness needed to do well in front of a TV camera or to become your real partner. I can advance that professional to where you need him or her to be.
Competence is almost always demonstrated in the ability to efficiently communicate both externally and inside the company and to promote current topics at the right time to the proper target groups. Other factors may include capabilities to write a comprehensible brief for an agency, establish advantageous pricing with suppliers, and work within the departmental budget (performance vs. price for PR services). So, how can I help you?
- I will determine the competences of your PR team through informal conversations and using public information.
- I will map the relationship dynamics inside the team and the potential of its individual members.
- I will then evaluate them and recommend a further course of action (such as to provide appropriate education or to hire a more-qualified specialist).
- I will offer options for individual coaching.
