Since the new year as well as a limited liability company

After more than four years in business as a strategic advisor-personal entity, I have decided to start work on the PR market as well as a legal entity under the business name: Pavel Šafránek s.r.o.

Legally, it happened already on November 14, 2014, but officially I present this new entity only now, in January 2015. Several reasons led me to this step: regular revenue growth and new business strategy of the brand, which focused still remains Czech and Slovak markets but will gradually move into the international environment where I see a great potential for development: mainly in Austria, Germany, Poland, Switzerland, Hungary and the United Kingdom. In all these countries, I have already built a relatively strong partner base.

In terms of targeting remain a key point of this strategy perspective midsize companies that are interested in professional PR services and do not seek the big agencies, complemented by carefully selected clients from small and large companies (start ups, global brands), respectively. individuals. I would like to focus with my new prospective associates on cross-border projects, where it would be possible to utilize the synergies of various experts: coaching, online marketing, social networking, SEO, design, psychology, CSR, etc. Personally, I'll be getting more involved in projects that require an interim manager, a person who is able, in the case of key changes to take a responsibility for some time for a client communication or a specific project.

The above mentioned step I see as the new phase of my entrepreneurship. Although I remain an independent consultant, the partner for CEOs and owners who builds his personal brand, it extends me the opportunity to work on larger projects that could lead me further. In other words - gradually move from the virtual group of experts to more regular projects and stable team of colleagues:-).