Corporate social responsibility
While corporate social responsibility (CSR) has often been spoken of in recent years, few have actually made it come to life. I have personal experience with it from my work at PwC and as a member of the supervisory board of Neziskovky.cz.
To be successful today, it is not enough just to offer high-quality services and products. It is also necessary to behave ethically and responsibly in relation to your environment and to have such activities encoded into the company’s DNA. If CSR activities are implemented naturally (without pressure), they will contribute to customers’ willingness to purchase your services and products. Corporate social responsibility has its particularities that should be taken into account when communicating with the media. So how can I help? I will:
- prepare an up-to-date CSR strategy
- identify those journalists working in this specific area
- advocate our topics to the relevant media
- recommend appropriate non-profit entities or projects for you, whether in the areas of sponsorship, charity, or gifting
- help with implementing original projects
- boost awareness of the company’s CSR activities among employees and thereby help to improve their support and/or motivation
- teach you to report CSR activities according to the newest GRI (Global Reporting Initiative) principles
