Profiling of suitable experts

My work within and knowledge of diverse client environments have brought me to the conclusion that it is no easy task to select suitable candidates for communicating with the media. Companies frequently –and mistakenly – believe that if they have a good sales director, he or she will be the right person to communicate the company’s financial situation to journalists, or that if someone presents relatively well in seminars or at expert conferences that person must naturally also do well in front of journalists. This, however, is most often not the case.

Being a communicator with the media (as opposed to an orator) requires a specific mix of skills and characteristics. For example, the person must be capable of responding astutely when the topic changes to one outside that person’s own area of expertise, adapting to stressful conditions, and communicating in a manner that is succinct yet intelligible while manifesting patience and tact. I can help you to choose the most suitable representatives with media potential and who will succeed in this formidable discipline.